Shark Tank India became an instant hit ever since the makers aired its first episode. No one would have thought that this show would become one of the most talked about shows in India. The entire panelist also became popular but among them Ashneer Grover stood out because of his blunt behaviour. Meanwhile, the former BharatPe chairman recently spoke about the marketing strategies and recalled the time when he decided to appoint Salman Khan as the brand ambassador of the company.
Talking about the show, apart from Ashneer, other sharks include Piyush Bansal, Namita Thapar, Aman Gupta, Vinita Singh, Anupam Mittal and Ghazal Alagh while Rannvijay Singha was the host. The makers are already gearing up for season 2 but which judge will return is not clear.
few months ago shark tank india Fame Ashneer Grover was invited to Lovely Professional University. At the event, business tycoons spoke on various topics, mainly related to business and marketing. In one segment, he told how he appointed Salman Khan as the brand ambassador of BharatPe and how he negotiated the price with the superstar and recalled the most hilarious reaction from Khan’s manager.
Talking about the same, the former BharatPe chairman Ashneer Grover said, “2019 mein Salman Khan ko brand ambassador liya. Koi soch bhi nahi sakta tha. Mere paas bank mein 100 crore pade the, jisse merko pura business banana tha or merko ye pata tha ki yaar koi bhi business banana haina, jo bhi paise ke len den ka business hota hai woh business of trust hota hai, ‘ki agar main aap pe trust karta hun toh business chalega, trust nahi karta hun toh ek paise ka len den nahi hone wala’. Ab main choti company tha, merko overnight trust generate karna tha, toh merko laga ki main Salman Khan ko brand ambassador leta hun.”
“Abo Salman ki team ko approach kara, toh woh bole ki 7.5 crore lagenge, toh main calculation kar raha hun 100 crore pade hain, 7.5 isko dunga, 1-2 crore ki ad banegi, fir chalani bhi toh hai tv pe, toh merko 200 million ka panga hai aur 100 cropre meri jeb mein pade hain, next round hoga nahi hoga merko nahi pata, but maine woh liya panga and main Salman ko bola kam karde bhai, toh woh 4.5 mein maan gaya.”
Ashneer Grover concluded by saying, “Ek time mein toh uska (Salman Khan) manager merko bolne laga ki, ‘sir aap bhindi karidne aye ho kya, matlab kitni mandwali karoge’, maine bola hain hi nahi paise, de nahi sakta.”
Meanwhile, now that Grover is no longer a part of BharatPe, he along with his wife Madhuri Jain has started a new firm – Third Unicorn.
Announcing his new business venture on his 40th birthday, Ashneer Grover wrote, “Today I turn 40. Some would say I have lived a full life and experienced most things. For generations Value created. For me it’s still unfinished business. Time to disrupt the second field. It’s time for the third unicorn!!”
Today I am 40 years old. Some would say that I have lived a full life and experienced most things. Created value for generations. For me it is still an unfinished business. Time to disrupt another area. It’s time for the third unicorn!! pic.twitter.com/wb7ZQe41FY
— Ashneer Grover (@Ashneer_Grover) 14 June 2022
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